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“Let’s figure out what our letter of the day is!”
Ms. Rachel, the children’s YouTube star, cooed that sentence in an Instagram video posted this week as she dug into a sensory bin of purple rice, with the kind of texture toddlers tend to ogle.
Set against a blank yellow screen, like many of her videos, she smiled as her ponytail bobbed onto her signature pink T-shirt and blue overalls. She gasped as the camera panned to a bright red “N” in the rice.
Holding the letter, she cheerfully told viewers in her singsong voice that her videos would soon be available on Netflix.
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She has more than 13 million subscribers on her YouTube channel and millions more on Instagram and TikTok, with her videos have collectively drawn billions of views.
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Ally Shuster, Ms. Accurso’s agent at CAA, said she learned about the Ms. Rachel videos two years ago through her young nephew, Oliver, who was mesmerized. “I think people respond to Ms. Rachel’s passion and authenticity,”
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Before she found fame on YouTube, Ms. Accurso, 42, earned master’s degrees in early childhood education and music education, and worked as a music teacher in the Bronx. She left the job to spend more time with her son, Thomas.
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(The American Academy of Pediatrics recommends that children under the age of 18 months avoid screen time, and children between 18 and 24 months and children over 2 limit their screen time and choose high-quality programming.)
Betsy Tannenbaum, 35, an attorney in Nashville with two young children, said she discovered Ms. Rachel after noticing a group of children who were transfixed by her videos at a birthday party…
Avery Adrien, 34, a content strategist living in Richmond, Va., also has two young children and said Ms. Rachel’s videos were part of their family’s evening routine….
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