The government has urged video platforms like YouTube to feature “high-quality” children’s content more prominently on their websites. Culture Secretary Lisa Nandy warned young people are less likely to see programmes which are educational or provide “emotional and mental wellbeing” development as they increasingly watch via online platforms rather than traditional television. Nandy said she had written to YouTube and similar platforms, as well as the regulator Ofcom, urging them to increase the visibility of suitable children’s material. A YouTube spokesperson said it “provides kids and teens with safe, age appropriate online experiences that allow them to learn, grow and explore”. But Nandy, who has a nine-year-old child, said online platforms were failing to promote the “widest range” of material. She praised UK-produced children’s TV, saying it “helps inform [children] about the world”, but said online users often do not see it because it is not promoted by popular websites.
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