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Sweden has a global reputation for championing gender equality, so why are young women embracing a social media trend that celebrates quitting work?
Vilma Larsson, a 25-year-old Swede, has quit work to become a stay-at-home girlfriend, and she’s never been happier.
“My life is softer. I am not struggling. I am not very stressed.”
Her boyfriend works remotely and gives her a salary, and she’s free to spend her days as she likes.
The soft girls trend has been a hot topic in Sweden, with young women identifying as soft girls and embracing a softer lifestyle.
Some critics argue it’s a step backwards for gender equality, while others see it as a reasonable response to the pressures of modern life.
Sweden’s gender equality policies have stalling income gap between men and women, and it’s not uncommon for working mothers to take on the bulk of household and childcare responsibilities.
For Vilma, the decision to become a stay-at-home girlfriend was partly due to seeing older women struggle to juggle work and family.
“I think a lot of women feel burned out from their work. And I just think of my mother and her mother, my grandma, and my sister, everyone. They’re always so stressed.”
One economist warns that leaving the labor force could impact a woman’s personal finances and future earning potential.
Many Swedes are divided over the trend, with some seeing it as a return to traditional gender roles while others view it as a rational response to the challenges of modern life.
However, it’s clear that the soft girls trend has sparked a national conversation in Sweden about gender equality, work-life balance, and the pressures of modern society.
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