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Tom Brady must talk Raiders conflict, plus other big things to watch this NFL weekend

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The NFL is down to its final eight teams and historically this weekend’s games are viewership powerhouses. Last year, the NFL’s divisional round, led by a mega-matchup between the Buffalo Bills and the Kansas City Chiefs, averaged a whopping 40.0 million viewers, the highest audience number on record, dating to 1988. Kansas City’s win at Buffalo led the way with 50.4 million viewers, the most-watched divisional round game on record.

There are plenty of stories at The Athletic projecting what might happen this weekend. On the media front, Tom Brady will once again find the spotlight as Fox’s lead NFL analyst, but this week presents something that hits at the crux of Brady’s juggling between his analyst duties and minority ownership of the Las Vegas Raiders.

Last week NFL Network insider Ian Rapoport reported that Detroit Lions offensive coordinator Ben Johnson has been recruited by Brady to interview with the Raiders for the club’s head coach opening.

Beyond Brady’s analysis of Johnson and the Lions, what will this year’s divisional round bring as far as viewer interest? We bring back the Watchability Index for another week, which rates viewer anticipation as well as predicts expected viewership.

Baltimore Ravens at Buffalo Bills
6:30 p.m. ET Sunday
CBS, Paramount+
Watchability: 10 out of 10
Why it’s watchable: The NFL has always marketed its sport through the quarterbacks — Manning vs. Brady! — and this game has the two leading contenders for the league MVP honors — the Ravens’ Lamar Jackson and Buffalo’s Josh Allen. You can’t ask for more as far as entertainment if you are neutral.

Los Angeles Rams at Philadelphia Eagles
3 p.m. ET Sunday
NBC, Peacock, Telemundo, Universo
Watchability ranking: 8 out of 10
Why it’s watchable: Hard not to embrace the Rams given the ongoing wildfires in the Los Angeles area. Puka Nacua and Cooper Kupp are a collective force, and when Matthew Stafford is on, he’s fun to watch. L.A. looked like a juggernaut against the Minnesota Vikings with a postseason-record nine sacks.

Washington Commanders at Detroit Lions
8 p.m. ET Saturday
Fox, Fox Deportes
Watchability ranking: 7.5 out of 10
Why it’s watchable: The Lions have an uber-aggressive coach and has an America’s Team feel to it given how many people seem to list it as their second favorite team. It’s great to see the Commanders fans get this playoff run after all the years of living under the Dan Snyder regime.

Houston Texans at Kansas City Chiefs
4:30 p.m. ET Saturday
ESPN/ABC, ESPN+, ESPN Deportes
Watchability ranking: 5 out of 10
Why it’s watchable: Start with Patrick Mahomes, the standard-bearer for winning. The Chiefs have been the NFL’s viewership bell cow over the last couple of years (for good reason) given their excellence.

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