At the end of last year, the lifestyle brand Toast quietly opened its second store in the United States on Elizabeth Street in New York’s NoLIta neighborhood. Suzie de Rohan Willner, its chief executive and an unassuming and warm presence, had flown in from London for the opening.
Sitting down in the freshly installed store shelving, donning glasses and close-cropped hair, Willner could effortlessly be mistaken as a Toast buyer. She herself enjoys wearing toast clothing, having a utilitarian and no-frills style like her brand is utilitarian clothing and no-hassle type of clothing from nature-inspired brands like earth’s colors, for instance, by wearing smocks called basalt and scarabs and barrel-style pants and seweed green outerwear.
Evidence of her viewpoint is seen as each element and element of your space, both including hand-designed ceramic mugs and a DIY workshop where your customers can join their old parts for free under your brand repairs.
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