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So begins the year of fashion change. First out of the gate: Lanvin, where Peter Copping, who took the creative reins in September, wasn’t just tasked with giving an old name a reboot because, you know, consumers were bored and the bags just weren’t selling — he essentially had to resuscitate it.
For while Lanvin likes to identify itself as the oldest French couture house in continual existence, using the word “existence” in relationship to the brand over the past decade might have been stretching the matter. Since Alber Elbaz left in 2015, it has been more like a maison on life support after a series of designers whose names no one can really remember so scrambled its identity that it had drifted into near-total irrelevance. Mr. Copping’s job was to shock it back into action.
