At first glance, the post from an X user named @Brooks_Gate seemed like something a multibillion-dollar company would ignore. It consisted of a chart that used estimated data to illustrate the percentage of revenue spent on player payroll. Rather than sitting at the top with heavyweights like the Los Angeles Dodgers and New York Mets, the Chicago Cubs were lumped in near the bottom alongside the crosstown White Sox as well as the Pittsburgh Pirates, Tampa Bay Rays and Miami Marlins — the lightweight class. The Wrigley Field money-making machine drove the Cubs to the third-highest revenue in Major League Baseball last year, according to sources briefed on the club’s finances. Yet even as one of the world’s most beloved ballparks hums along, a single post on social media struck a nerve with fans — and inside the executive offices.
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