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Artificial intelligence may bring about the end of human life as we know it, but this pixelated, pulsating animation was the most purely pleasurable spot of the night.
No. 2 Nike
Female athletes like Sha’Carri Richardson and Caitlin Clark compete and strike poses to a jackhammer beat in an arresting black-and-white production, Nike’s first Super Bowl ad since 1998.
No. 3 National Football League
The N.F.L.’s own feel-good promo, “Somebody,” is affecting in a highly produced, can’t-we-all-just-get-along manner. Its implicit endorsement of diversity and inclusion offers a muted contrast to the league’s decision to forgo the “End Racism” end-zone slogan.
No. 5 Squarespace
David Beckham learns he has a secret twin, who turns out to look a lot like Matt Damon. Reasonably charming, and Ben Affleck jokes never get old.
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