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Saturday Night Live begins the back half of its 50th season this weekend. From the first episode, which featured a live spot for the multivitamin “Jamitol,” TV advertising has been one of the show’s primary targets.
1987 – Compulsion
Parody often doesn’t age well because its target fades from memory. But even if you never saw the flamboyantly pretentious Calvin Klein Obsession ads from the 1980s, this meticulously produced satire — which turns the luxury cologne into the “world’s most indulgent disinfectant” — remains hilarious and coherent.
1976 – Shimmer
This ad parody, from the show’s first season, is the one I quote more than any other. It’s a commercial for Shimmer, an emulsion that is somehow, as Chevy Chase’s spokesman says, both “a floor wax and a dessert topping.”
We’ll never know if pleated jeans with nine-inch zippers would have worked their way back into our hearts and onto our legs without the 2003 “Mom Jeans” ad, but here we are.
1991 – Schmitts Gay Beer
The late ’80s and early ’90s were the golden age of commercials about magical beers that summoned hot women, like the Spuds MacKenzie campaign for Bud Light and Old Milwaukee’s Swedish Bikini Team.
2016 – Wells for Boys
Wells for Boys, a 2016 ad starring the host Emma Stone, is more parsable and sweet. It advertises a new Fisher-Price play set from the Sensitive Boy line.
2008 – Annuale
Over the years, the women of Saturday Night Live have provided hilarious satire of a very specific genre of commercials: feminine health.
While technically not a commercial spoof, this 1991 video short sent up the Folgers “we switched your coffee” taste test spots.
1998 – KCF Shredders
If you happened to hang out in skateparks or among snowboarders in the late ’90s or early ’00s, you likely heard a common refrain: “Get the shred in your head!”
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