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Paul Marchant, the chief executive of Primark, has resigned “with immediate effect” from his role leading the discount clothing retailer after an allegation about his behavior, the company announced Monday.
Mr. Marchant, who joined Primark in 2009, left after the company hired lawyers to investigate “an allegation made by an individual about his behavior towards her in a social environment,” Associated British Foods, Primark’s parent company, said in a statement.
It said that he cooperated with the inquiry, “acknowledged his error of judgment and accepts that his actions fell below the standards expected by the company.” Mr. Marchant apologized to the individual, the board and others at Primark, according to the statement.
Primark is a low-cost clothing giant that has become synonymous with a certain type of cheap and expendable fashion. Arthur Ryan, its founder, fought to keep prices down.
Mr. Ryan appointed Mr. Marchant, who had long worked in fashion retail, to be his successor as chief executive. Under Mr. Marchant, Primark flourished.
The retailer recorded sales of 9.4 billion pounds ($12.2 billion) for its latest financial year, an increase of 5 percent from the year before.
Primark has been making inroads in the United States, which accounts for about 5 percent of its sales.
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