The Final Four games have averaged 967,000 viewers, up 47 percent from 2023.
Elite Eight games averaged 2.9 million viewers, a 34% increase from 2023.
The Elite Eight was the second most-watched Elite Eight round on record.
The Sweet 16 round averaged 1.7 million viewers, a 39% increase from 2023.
The second round averaged 982,000 viewers, a 60% increase from 2023.
The first round averaged 367,000 viewers, a 43% increase from 2023.
ESPN will focus on Paige Bueckers this weekend due to her high TV drawing power.
The 2022 title game averaged 4.85 million viewers, a record before Caitlin Clark’s presence.
The 2022 semifinals averaged 3.23 million viewers, a record for a women’s semifinal game in the “PTC Era”.
The 2023 tournament has seen a 22% decrease in viewership from the 2022 tournament.
Source link
