An advert by fashion brand Next has been banned because the model’s pose and the camera angle gave the impression she was “unhealthily thin”. The model, 5’9″, pose was chosen to display the leggings’ fit on both straight and bent legs, and the image was created with a “strong sense of responsibility”. A spokesperson added a Next stylist and product image manager met the model in person and “did not have any concerns about her health”. The model’s face “did not appear to be gaunt and her arms, while slim, did not display any protruding bones”. Despite this, the ad gave the impression that the model was unhealthily thin.
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