Meghan, the Duchess of Sussex, has announced that her cooking and lifestyle brand will now be called As Ever, and she has promised there will be jam. “Cat’s out of the bag,” Meghan said in an Instagram video posted to her 1.9 million followers on Monday night. Megxit goes to Montecito, she seems ready to embrace the joys — and the business opportunities — of her home life in Montecito, Calif. The website for As Ever features a photo of Meghan and Princess Lilibet, her daughter with her husband, Prince Harry. They are in white dresses, running through bright green grass with trees in the distance. The logo for the new brand features a palm tree with two hummingbirds, which are a favorite of Prince Harry. The announcement comes as Meghan prepares to release her new series with Netflix, “With Love, Meghan,” on March 4. In the video, she said the new chapter would be “beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living and finding joy in the every day.”
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