Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet Aftonbladet reported that 11 current and former employees described being belittled, called names and yelled at in the workplace. Djerf, 27, has said she is “deeply sorry” to anyone who has felt mistreated under her leadership. However, fans like 22-year-old Sumi Mrkulic have vowed to “never purchase anything or voice support again.”
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