The winter of 2022 was the greatest frenzy of sports broadcasting talent in history, with hundreds of millions doled out for NFL commentators. ESPN poached Fox’s top team, Joe Buck and Troy Aikman, for a combined total of $165 million. Newcomer to the NFL, Amazon Prime Video signed Al Michaels — who had been discarded after calling his record-tying 11th Super Bowl by NBC — to a contract that included his customary private jet travel to and from games. Even the deals that didn’t happen were exorbitant. Just off a Super Bowl win, Los Angeles Rams coach Sean McVay was tempted to leave coaching by a potential $20 million a year offer to join Michaels on Amazon’s “Thursday Night Football.” McVay decided to remain on the sidelines.
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