In 2010, a woman in Sakura, Japan, posted photos of her well-manicured Shiba Inu to her digital journal. The dog, Kabosu, shot her owner a wide-eyed glance, a comic image that quickly jumped from Tumblr to Twitter to Facebook and to the rest of the internet. A meme legend was born. Someone on Reddit called the dog “DOGE,” a nonsensical nickname that stuck. Another minted a cryptocurrency in DOGE’s name. Now, 15 years later, DOGE is considered very old. But try telling that to Elon Musk, who has co-opted “DOGE” for the name of his effort to gut the machinery of the federal government.
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