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Google remakes Super Bowl ad after AI cheese gaffe

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  • Post last modified:February 6, 2025

Google has re-edited an advert for its leading artificial intelligence (AI) tool, Gemini, after it overestimated the global appetite for Gouda. The commercial – which was supposed to showcase Gemini’s abilities – was created to be broadcast during the Super Bowl. It showed the tool helping a cheesemonger in Wisconsin write a product description by informing him Gouda accounts for “50 to 60 percent of global cheese consumption”. However, a blogger pointed out on X that the stat was “unequivocally false” as the Dutch cheese was nowhere near that popular.

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