Ben Black publishes a fake story every year for April Fools’ Day on his community news site Cwmbran Life. Since 2018, he has come up with various yarns, including a Hollywood-style sign on a mountain and a nudist cold-water swimming club at a lake. In 2020, he published a fake story claiming Cwmbran had been recognized by Guinness World Records for having the most roundabouts per square kilometer.
Although he marked the story as an April Fools’ prank, he was annoyed to find it had been picked up by a national news website without his permission and still remains online. He said he was shocked to discover the story being used by Google’s AI tool and a learning to drive website five years later, listing Cwmbran as the place with the highest concentration of roundabouts.
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