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As Tesla Protests Spread, Elon Musk Gets Ready to Enter the Restaurant Business

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  • Post last modified:March 21, 2025

A retro-futuristic diner is rising on Santa Monica Boulevard in West Hollywood, Calif. Curved, silvery and flanked by two outdoor film screens, it looks as if a flying saucer had sailed out of a 1950s drive-in movie and come to rest in the parking lot. An opening date has not been announced, but Tesla’s all-night diner, theater and charging station is clearly on its way. In 2023, when Musk posted on X that Tesla would build a diner in Los Angeles, he described it as “Grease meets Jetsons with Supercharging.” As he has often done, he put his finger on a major piece of culture ripe for reinvention — in this case, gas-station dining in the age of electric cars, which need longer to recharge than it takes to top off a tank — and put a visionary, gee-whiz spin on it.

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