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The streaming juggernaut reported record new subscriber sign-ups in the last quarter of 2024 — nearly 19 million — bringing the total number of subscribers above 300 million. The company was quick to point to the success of its late-year sports programming, including the Paul-Tyson boxing match and its NFL double-header on Christmas, which included a Beyoncé-fronted halftime show that Netflix also packaged on its own, ultimately drawing more viewers than the football games.
Market research firm Antenna estimated that Netflix drove more than 650,000 new subscribers in the days surrounding the NFL games. According to Antenna, the Paul-Tyson fight drove more than 1.4 million subscription sign-ups.
The company laid out its sports programming strategy in its letter to shareholders released Tuesday: “We’re not focusing on acquiring rights to large regular season sports packages. Rather, our live strategy is all about delivering can’t-miss, special event programming.”
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