Jordan Tkacsik was perusing his friend Paul Bartlett’s sports memorabilia and trading card shop last year when he noticed something unusual in a section full of Pokémon collectibles. It was a Cheetos cheese puff, but not just any Cheeto. Rather, it was a Flamin’ Hot Cheeto that bore an uncanny resemblance to Charizard, an orange dragon-like creature that is one of the Pokémon universe’s original and most beloved characters. The Cheeto itself was housed in a small plastic container — “It sort of looked like a travel-size Q-Tip case,” Mr. Tkacsik said — and the three-inch cheesy treat even had a name: Cheetozard.
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