Michael Astorino has appeared in just five games for a total of 11 minutes this season. He doesn’t have a large personal brand. As of mid-week, his Instagram account had 2,289 followers, and his X account had 148 followers. He has managed to carve out a niche in the NIL space, unlike many college athletes at lower levels, through an insatiable curiosity and work ethic. He has partnered with more than 15 brands, co-founded an NIL agency. He earned a part-time job as head of partnerships for a vegan protein company that stemmed from an NIL deal. He is even co-facilitating a “Wesleyan Shark Tank” course that teaches students how to pitch businesses to potential investors. He has an entrepreneurial and creative spirit that is in the top 1 percent of guys that I’ve coached. He’s in good company. He’s created it himself. That within itself is the most impressive part.
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