The biggest locker room issue Charles Huff encountered as Marshall’s head coach last year wasn’t leadership or buy-in. It wasn’t name, image and likeness money or social media. It was the college football video game. Players came to his office asking why their overall rating in College Football 25 was only 72, or why they weren’t in the game at all, as if he had any control over that. He said the video game’s return was a good thing, but it was a new and unexpected challenge.
Kids in the locker room are like, “You don’t even start and you have a higher rating than me,” said Huff, now the head coach at Southern Miss. “It’s where kids are. It was another thing that draws their attention from going out and getting better today.
After 11 years without a new edition since NCAA 14, EA Sports’ final title before lawsuits and legal uncertainties sent college sports video games to the sidelines, the launch of College Football 25 had a bigger impact than anyone predicted, including EA Sports itself. Industry tracker Circana reported it became the best-selling sports video game of all time in total dollars, surpassing NBA 2K21, though EA has not made its sales numbers public.
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