Eagle-eyed viewers of Sky Sports’ coverage of Tottenham Hotspur’s 1-0 win against Manchester United last Sunday will have noticed a change. When head coach Ange Postecoglou was interviewed before kick-off and asked about the lift of having players back from injury, he was described as “Tottenham Hotspur Head Coach”. When the Tottenham starting XI was displayed down the left-hand side of the screen, it said “Spurs” at the top. And when the graphics showed the team in their positions, starting with a cutout of Postecoglou, arms crossed, the word across his chest was “Spurs”.
Nothing too surprising about that, you might think. Tottenham Hotspur is the name of the club. Spurs is their common nickname. But if you saw the Sky Sports coverage of Tottenham’s 3-2 defeat at Everton on January 19, it looked subtly different. During Postecoglou’s pre-match interview, he was described as “Tottenham Head Coach”. The team graphic just had the word “Tottenham” at the top. And the cutout image of arms-crossed Postecoglou again had “Tottenham” written across his chest. When Sky Sports showed the current Premier League table, it was “Tottenham”. And the form table, in which they were 18th out of 20, “Tottenham” again.
What changed? The answer lies in an email that was circulated to Premier League broadcasters on February 10, that has been seen by The Athletic. Titled “Tottenham Hotspur Naming Update”, the email makes clear how the club wants to be referenced.
“Tottenham Hotspur have provided clarification regarding the club’s name. They have requested that the club are primarily known as Tottenham Hotspur, with Spurs being the preferred short version. The club have requested that they are not referred to as Tottenham.”
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