On Monday, Nike named Paige Bueckers as the first name, image and likeness athlete to design and launch a player edition sneaker, with the brand debuting Bueckers’ Nike G.T. Hustle 3 on Saturday. “It’s definitely motivating to wear your own shoe,” Bueckers said in a statement. “I grew up wearing Nikes — all the signature shoes — so it’s surreal to have this player edition model. I just want to show out in it.” The sneaker features details personal to the 2021 Naismith Player of the Year. The area codes for Storrs, Conn., and Bueckers’ hometown in Minnesota intersect on the left tongue, and a text bubble with the phrase “Be You, Be Great” is printed on the left heel as a nod to the message she receives from her father before every game. “Bueckers” is printed on the right heel.
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