Lamborghini is trying out a new slogan. “We are not supercars. We are Lamborghini”. That statement, on the cover of the company’s new sales brochure, sounds contradictory. If any company is supercars, it’s Lamborghini, right? The Italian ultra-luxury automaker pretty much invented the modern supercar, with famous cars like the Lamborghini Miura and Countach in the 1960s and ’70s.
But now they are Super SUVs, too. Right below that crazy statement on the brochure is a picture of the Lamborghini Urus SUV, a high-riding, four-door vehicle that just went into production on a brand new assembly line at Lamborghini’s Italian headquarters. Lamborghini is billing it as something entirely new, the world’s first “Super SUV”.
And the Lamborghini brand may have some more room to grow, said CEO Stefano Domenicali. An SUV is a big stretch for a brand with Lamborghini’s image, but he said there could be other unexpected products in Lamborghini’s future.
Source link
