The beauty industry has seen exponential growth over the past few years, driven in part by a growing interest in preventative skin care among Gen Z and increased demand for clean and personalized formulations. As a consumer, it can be overwhelming to navigate all of the various acids, oils, and vitamins claiming to be the key to eternal youth. And the cost of making the wrong choice isn’t just financial — evidence suggests that overdoing it on products can be harmful, breaking down the skin’s natural protective barriers.
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